Vol. 1 No. 1 (2023): 3rd CURRENT ISSUES IN BUSINESS AND ECONOMIC STUDIES

Articles

• ASSESSING FASHION CONSUMERS’ PROPENSITY IN ADOPTING PRODUCT-SERVICE SYSTEMS – A CROSS CULTURAL PERSPECTIVE

  01-11

  Assoc. Prof. Mariachiara Colucci, Ph.D. Student Daria Demyanova, Reader Emmanuel Sirimal Silva, Assoc. Prof. Alessandra Vecchi (Author)

• THE IMPACT OF BRAND COOLNESS ON BRAND SATISFACTION AND BRAND EQUITY: A PERSPECTIVE OF DOMESTIC TOURISTS VISITING BALI, INDONESIA

  12-20

  Dr. Anon Khamwon (Author)

• THE RELATIONSHIP BETWEEN PUBLIC INVESTMENT AND EMPLOYMENT IN TURKEY: A TODA-YAMAMOTO APPROACH

  21-29

  Assoc. Prof. Dr. Dilek Cil, Dr. Sinem Kocak, Assoc. Prof. Dr. Cigdem Karis (Author)

• CAN BENFORD'S LAW REFLECT MAJOR ECONOMIC CHANGES?

  30-40

  Prof. Stanislava Hronova, Prof. Richard Hindls, Prof. Lubos Marek (Author)

• UNRAVELING BRAND COOLNESS EFFECTS ON BRAND LOVE AND BRAND EQUITY: INSIGHT FROM BALI, INDONESIA

  41-48

  Mr. Rian Ka Praja, Dr. Anon Khamwon (Author)

• TAXATION OF DONATIONS AND GRANTS FOR THE FINANCING OF EARTHQUAKE EXPENDITURES IN TURKEY

  49-57

  Assoc. Prof. Dr. Betul Hayrullahoglu (Author)

• EVALUATION OF RESIDENTS FOR THE IMPACT OF TOURISM DEVELOPMENT AND THEIR PARTICIPATION IN LOCAL GOVERNANCE

  58-74

  Dr. Parashqevi Draci, Ph.D. Student Arjana Kadiu (Author)

• BRAND EXPERIENCE, BRAND COOLNESS, AND BRAND EQUITY: A CASE OF BALI, INDONESIA

  75-82

  Mr. Pongpeera Fayphonsan, Dr. Anon Khamwon (Author)

• THE USE OF TWITTER IN THE CONTEXT OF THE PUBLIC INFORMATION MODEL IN HEALTH SERVICES: A STUDY ON THE ISPARTA CITY HOSPITAL TWITTER ACCOUNT

  83-90

  Dr. Mutlu Dogan Gullupunar (Author)

• COULD INDONESIAN RETAILERS SURVIVE THE CIRCULAR ECONOMY ERA WITH SUSTAINABLE MARKETING EFFORTS? BUILDING UP A CASE STUDY FOR THE USE OF DIGITAL MARKETING AT THE TIME OF THE CORONAVIRUS ENDEMIC TO INCREASE CUSTOMER SATISFACTION

  91-99

  Assoc. Prof. Dr. Julius Jillbert, Assoc. Prof. Dr. Lukman Nadjamuddin, Ms. Nirwati Yapardy (Author)

• GREENING OF MONETARY POLICY: FROM MARKET NEUTRALITY TO GREEN RULES

  100-107

  Prof. Dr. Marijana Ivanov, Assoc. Prof. Dr. Fran Galetić (Author)

• BRAND COOLNESS, DESTINATION VALUE, AND BRAND EQUITY: INSIGHT FROM BALI, INDONESIA

  108-114

  Ms. Wijittra Aunkaeo, Dr. Anon Khamwon (Author)

• CURRENT TRENDS AND DEVELOPMENT PERSPECTIVES OF THE ACCOUNTING PROFESSION: A ROADMAP FOR THE FUTURE

  115-132

  Ph.D., Teaching and Research Assistant Petra Halar, Ph.D., Associate Professor Ivana Pavić, Ph.D., Associate Professor Nikolina Dečman (Author)